Riot's focus is a better world. We cut through the haze and see possibility: a cigarette-free UK by 2030 and the planet beyond soon after.
Our CEO first had that dream. His mission was to change the ease of smoking cessation. From those early days rose an aspiration to evolve – collective consciousness, smoking, the ease of quitting – a human brand with human solutions.
This drive created Hybrid RIOT S:ALT; a unique blend of nicotine freebase and nicotine salts to give quick delivery and better throat hit. It's a realistic alternative without the 7000+ chemicals and tar that comes with each cigarette.
Our immersive vape technologies are multi-award winning. Our mentality of big on life, big on flavour ensures we never mimic; we build flavours at a molecular level with precision and high-quality focus that has propelled Riot to international best-seller.
We want people to kick the habit so actively discourage non-smoker and youth uptake via social responsibility efforts. We believe in people and the planet over profit.
Join us: STAND UP, NEVER BACK DOWN, BE COUNTED.