A Ministry of Health nationwide survey conducted in 2011 found that 20.6% of the Israeli population aged 21 and older were smokers, this is why last week we attended Vape Israel in an effort to help more people convert.  
Juice'n Stuff our Israeli distributor hosted us on their stand, they signed up more new shops than ever and it was a great opportunity to discover which flavour profiles we preferred within that region of the world. 
When travelling away for expos so often so many things about them are operated the same so it's really only the people attending and the food that sets the experiences apart...and it's safe to say the team loved the Israeli food eating copious amounts of schwarma, houmous and fresh Israeli salads.
As we grow as a brand and a company we love taking the RIOT further and further each time, who would have thought when we first started in 2016 in just 2 years we would be distributed in over 70 countries. 
Our next stop is South Africa!
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