Never ones to mince our words, here at Riot Squad we stand strongly with the cause of Youth Use Prevention within the vaping industry. It has been and maintained our commitment from inception to prevent and discourage the use of our product by minors; We achieve this by strong and clear messaging within our social responsibility efforts online and off starting with stepping up on-site identification right down to clear nicotine warning on our packaging.
Many Vape brands have come under fire in the past for their blatant and careless targeting of the youth market in their branding, marketing, social media presence and even right down to their packaging. With shockingly rising rates of vaping amongst youths the need for targeted prevention programs and policies, as well as a comprehensive vaping reduction strategy is greater than ever says the assistant secretary for mental health and substance use, u.s. department of health and human services, Elinore F. McCance-Katz, MD, PhD.
Elinore goes on to divulge that Vaping among youth is a serious public health issue and that In the past decade, vaping has increased among all age and demographic groups and is more popular than traditional cigarettes among students.
At Riot Squad we are all about being a part of the solution and not the cause, and open the floor to discussion of effective programs and policies to prevent vaping among youth. As leaders in the industry we understand and acknowledge the importance of being conscious of how Vape products are marketed and our values are simple: If you don’t smoke, don’t start. If you do smoke, quit. And finally if you don’t quit...Switch.